Key takeaways
- A Trial Reel is shown to non-followers first.
- Use it to test a new format or topic without risking your followers' feed.
- Not every account has Trial Reels yet; Instagram decides.
Trial Reels are an Instagram feature: the Reel is shown to people who don't follow you first, so you can see how a new idea performs without it appearing to your followers straight away.
When to use a trial
- A new format you're unsure about.
- A topic outside your usual niche.
- Two versions of the same idea, to see which hook works.
In AiHopper
When you schedule a Reel, mark it as a Trial Reel. If Instagram doesn't offer Trial Reels to your account yet, AiHopper tells you after the first attempt and stops offering the option for that account.
Try it on your own Instagram
Free to start, no card. Live in about five minutes.