Comment to DM automation

Auto reply to Instagram comments and send the link by DM

Ask viewers to “comment LINK” and AiHopper does the rest: a public reply under their comment, your link in their DMs within seconds, and a lead saved for you. It works on Reels, photo posts and carousels, on every post or only the ones you pick.

Official Instagram API · Free to start, no card

How it works

  1. 1

    Pick the posts

    Run it on all your posts, or tap the Reels and posts it should watch.

  2. 2

    Choose the keyword

    LINK, GUIDE, PRICE… any word or several. Matching ignores upper and lower case.

  3. 3

    Write the reply and the DM

    One public reply or several that rotate, and the DM with your link. Test it with a sample comment first.

Comment automation, done properly

  • Public reply + private DM

    People see you answered under the comment, and the link arrives privately.

  • Random reply variations

    Rotate up to several reply texts so your comments never look like a bot wrote them.

  • Run on past comments

    Switched it on after posting? Run it once on comments from the last 7 days.

  • Only for followers

    Optionally ask commenters to follow you first, and check the follow before sending.

  • Per-Reel automations

    Attach an automation to one Reel while you schedule it, so it goes live with the post.

  • See what converts

    Triggers, DMs sent, link clicks and leads for every automation.

How comment-to-DM works on Instagram

When someone comments on your post, Instagram lets a business account send that person one private reply. AiHopper uses it to send your DM the moment the keyword arrives. If they answer, the chat opens for 24 hours and follow-up messages can go out too. The automation tester shows exactly which messages will be sent in each case.

Comments without your keyword are left alone, or answered by AI if you switch that on for the post. AI replies to comments are capped per account per hour, so a viral Reel can't turn into a flood of replies.

Ideas that work

“Comment RECIPE for the PDF”, “Comment SIZE and I'll send the size chart”, “Comment PLAN for the free workout plan”, “Comment PRICE for today's offer”. A clear call to action in the Reel plus an instant DM turns views into conversations and conversations into customers.

Questions

How fast is the reply?

Usually within a few seconds of the comment reaching Instagram's webhook.

Can I reply only on certain Reels?

Yes. Choose any number of posts and Reels, or leave it on all of them.

Will it reply to the same person twice?

Each comment is answered once, even if Instagram sends it again. You can also set a cooldown so a person is only answered once in a while.

Does it work on carousels and photo posts?

Yes, comments on Reels, photo posts and carousels all work.

More Instagram automation

Try it on your next Reel

Connect Instagram and switch on your first automation in about five minutes.

Create your free account