A live media kit to send to brands

What brands want to see in an Instagram media kit, and how to share one that updates itself with your followers, reach and engagement.

AiHopper teamGuides1 min read

Key takeaways

  • Brands look at reach and engagement, not only followers.
  • A PDF goes stale in weeks; a live page is always current.
  • Share a private link; switch it off or change it any time.

When a brand asks for your media kit, they want to know one thing: if they pay you, how many of the right people will see it? A good media kit answers that with real numbers, quickly.

What to include

  • Followers and how they've grown.
  • Average reach and views per post, and your engagement rate.
  • What you post about and who your audience is.
  • Your best recent posts.
  • How to contact you.

Why a live page beats a PDF

Numbers in a PDF are out of date the week after you make it. AiHopper's media kit is a page that shows your current numbers from Instagram, with your headline and contact email. You share its private link; brands always see today's numbers.

Keep control

The link is private: only people you send it to can open it. Switch the kit off, or change its link, whenever you like.

Try it on your own Instagram

Free to start, no card. Live in about five minutes.