Key takeaways
- Write the rules in the post: how to enter, the deadline, who can win.
- Count each person once, however many times they comment.
- Pick at random, and say publicly who won.
A giveaway can bring a burst of comments and new followers. It can also bring complaints if people think the winner was chosen unfairly. Clear rules and a random draw solve that.
Rules to write in the post
- How to enter: comment a word, tag friends, follow the account.
- The deadline, with date and time.
- Who can enter (country, age) and what they win.
- That one winner is drawn at random, and when it will be announced.
Pick the winner fairly
- Copy all the comments from the post after the deadline.
- Remove entries that don't follow the rules (missing keyword, not enough tags).
- Count each person once.
- Draw at random, and record the result.
AiHopper's free giveaway picker does exactly this: paste the comments, set the rules (keyword, number of tags, one entry each) and draw one or more winners. It runs in your browser and needs no account.
Try it on your own Instagram
Free to start, no card. Live in about five minutes.