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Write an Instagram bio that makes people follow

What to put in your Instagram bio in 150 characters: who you help, what they get, proof and one link. Examples and a free bio generator.

AiHopper teamGuides1 min read

Key takeaways

  • Say who you help and what they get, not just who you are.
  • Add one line of proof.
  • End with one call to action pointing at your link.

Your bio has 150 characters to answer a visitor's question: “Why should I follow this account?”. Most bios describe the person; the ones that grow describe the benefit.

A simple formula

  1. Who you help and how: “Easy 20-minute dinners for busy parents”.
  2. Proof: “2,000+ home cooks trust my recipes” or a credential.
  3. What to do next: “👇 Free weekly meal plan”.

Small things that help

  • Put your main keyword in the name field: it's searchable.
  • Use line breaks, not one long sentence.
  • One link, to a page with everything (a link-in-bio page).

Stuck? The free bio generator writes several options from your niche and goal; pick one and make it yours.

Try it on your own Instagram

Free to start, no card. Live in about five minutes.

Start free Try the free bio generator

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