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Enter your followers and the average likes, comments, saves and shares on your recent posts. You'll get your engagement rate and a rough idea of how it compares.
In each post's insights
Enter your followers to see your rate.
Runs in your browser. Nothing you type is sent to AiHopper.
Engagement rate by followers = (likes + comments + saves + shares) ÷ followers × 100. Use the average of your last 10 to 12 posts rather than one post, so a single viral Reel doesn't skew it.
Some brands calculate it by reach instead (interactions ÷ accounts reached). That number is usually higher and only you can see your reach, in Instagram's insights.
There is no official benchmark and it varies by niche and account size. As a rough guide: under 1% is low, 1–3% is average, 3–6% is good and above 6% is excellent. Smaller accounts usually have higher rates than large ones.
Comments and saves count for more than likes: they tell Instagram people care. Asking a question, or offering a free guide to everyone who comments a keyword, raises both.
No. The calculation runs in your browser; nothing is sent to AiHopper.
No. Views aren't interactions. Use likes, comments, saves and shares.
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