Instagram story automation: send a link when someone replies to your story

Turn Instagram story replies into leads: ask people to reply with a keyword, send the link automatically and thank everyone who mentions you.

AiHopper teamAutomation2 min read

Key takeaways

  • Ask viewers to reply with a keyword, and the link arrives in their DMs automatically.
  • Leave the keyword empty to answer every story reply.
  • Thank everyone who tags you in their story, without lifting a finger.

Stories are where your most engaged followers hang out. They disappear in 24 hours, but the conversations they start don't have to. With story automation, a reply to your story can get an instant DM with your link, and every mention can get a thank-you.

Three story automations worth setting up

  • Reply with a keyword, get the link: “Reply LINK to this story for the discount code.”
  • Reply to anything, get a response: useful for launches and giveaways where you want to answer everyone.
  • Thank people who mention you: when someone tags you in their story, send a thank-you DM (and maybe a small reward).

How to set it up

  1. Upload or schedule your story from AiHopper, or post it from the Instagram app.
  2. Open Automations → New and choose “Send a link when someone replies to your story” (or “Thank people who tag you in their story”).
  3. Add a keyword, or leave it empty to reply to every story reply.
  4. Write the DM and paste your link.
  5. Switch it on, then reply to the story from a second account to test it.
A story reply with the keyword gets the code in the same chat.

Why story replies make great leads

Someone who replies to a story already knows you and chose to start a conversation. AiHopper saves them as a lead marked as coming from a story reply, so you can see which stories bring people in, and follow up personally with the ones who ask questions.

Good to know

  • Replies arrive as DMs, so they show up in the same inbox as everything else.
  • If you jump into a chat yourself, the automation steps aside for that person.
  • Story mention thank-yous only go to people who tagged you, never to strangers.

Try it on your own Instagram

Free to start, no card. Live in about five minutes.