How to automatically DM people who comment on your Instagram Reels

“Comment GUIDE and I'll send it to you” is one of the most effective calls to action on Instagram. The comment boosts your Reel, and the DM puts your link where people actually click it. The catch: sending hundreds of DMs by hand is impossible. Comment-to-DM automation does it for you, in seconds, for every comment.

Why comment-to-DM works so well

• Comments are a strong signal to Instagram, so the Reel keeps reaching new people.
• Links in captions aren't clickable. Links in DMs are.
• A DM opens a private conversation you can continue: a question, an offer, a booking.
• Everyone who comments becomes a lead you can see and follow up with.

What you need

• An Instagram Business or Creator account (free to switch in the Instagram app).
• The link or file you want to send, like a PDF, a product page or a booking link.
• A keyword that's short and easy to type: LINK, GUIDE, RECIPE, PRICE.

Set it up in AiHopper

1. Connect your Instagram account (you log in with Instagram itself; we never see your password).
2. Go to Automations → New and pick the “Send a link to everyone who comments” template.
3. Choose the Reel or post, or let it run on all of them.
4. Type your keyword. Matching ignores capital letters, so “guide”, “Guide” and “GUIDE” all work.
5. Write the public reply (“Check your DMs 👋”) and the DM with your link.
6. Optionally add “Only continue for followers” so people follow you before they get the link.
7. Save and switch it on. Test it by commenting from a second account.

Write a DM people actually open

Keep the first line human and specific: “Here's the 7-day meal plan you asked for 🍝”. Put the link on its own line, and end with one easy question (“What are you cooking this week?”). A reply to that question opens a real conversation, and AiHopper's inbox shows it next to the lead.

Stay within Instagram's rules

Instagram lets a business send one private reply to each comment, so the DM goes out once per comment. Automations only reply to people who interacted with you first. That's what makes it safe, and it's why AiHopper uses the official Instagram API instead of logging in as you.

Measure what's working

Every link in an AiHopper DM is tracked per person, so you can see who clicked, which Reel brought the most leads and which keyword converts best. Double down on the formats that bring clicks, not just views.